If there’s one thing 2020 showed us, it’s that we need to take advantage of best digital marketing offers!
While many other types of traditional marketing were shut down or restricted during COVID lockdown, the digital world was booming like never before. 2022 is the time to really take advantage of our services in order to recover, and even grow your business in 2022. To help you achieve your marketing goals we will implement the following tips.
- We Will Update your Website
- Ensure that your website is mobile-friendly
- Focus on your brand’s user experience (UX)
- Create Content to Answer Your Users Enquiries
- Niospace Will Take advantage of Paid Ads (If you haven’t already)
- Implementation of New Marketing Tools
- Automate Your Tasks
- Create Content Based on Local Online User Searches
- Embed Video Into Your Social Media Posts
- We Will Go Local To Boost your Sales
- Use More tools that allow for digital sales
- Building Your Brand, Strategically Is Niospace’s Expertise
- Track & Measure Spending
- Improve Your Online Presence With SEO
- Get To Know Your Customers
- Create Customized Self-Service Options
- Try Account-Based Marketing At Your Request
- Use Personalization
- Review Your Strategy And Budget
- Get Your Brand On Google My Business
- We Will Be As Authentic As Possible
If you are a local business or brand, getting your company on Google My Business (GMB) is of utmost importance. The great news is that you can set up GMB yourself or allow us set it up for you.
We will highlight your branding elements through photos and posts as well as display important details such as your opening hours, website, address, and phone number.
Traditionally, businesses have used radio, tv, print, or other forms of media to boost their business’ exposure. Digital was the least affected of all and has in fact improved over the years. To lower costs and increase returns, businesses are allocating less to their traditional marketing strategies and more to their digital marketing strategies.
Doing this improves your business’s website traffic, and more traffic means more people finding you, which means more potential sales and profits in the long run.
One of the most compelling ways to attract new customers is to be authentic. In doing so, your voice will be heard through your sincere brand storytelling, and your audience will respond in a much more genuine way.
Authenticity will convey a message about your brand that will attract a more relevant customer base to your business.
SEO tools and Google Analytics data will tell you what keywords and topics consumers in your industry are searching for. We will use this data to create blogs and resources. The goal is to make quality, valuable content. Alternatively, you can use these topics to improve and re-purpose the information on your current highly searched blogs. It is also key to focus on the human connection, instead of selling your product. By providing helpful and very valuable content, you’ll begin to gain trust and credibility with potential customers.
Search engine optimization (SEO) is the art and science of getting found online through people searching for relevant terms in Google or other search engines.
With successful SEO, your brand will expand and so will your reach to new audiences and online communities. Attract them to your website where you can hopefully convert them to paying customers.