Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin. It is the poster boy for google marketing. Constant management of brands via this platform builds google marketing credibility. Niospace focuses google marketing on client’s need and product/service niche.
Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite. With Google Marketing Platform you can: Deliver faster, smarter marketing.