Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send adverts, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Email marketing is significantly cheaper and faster than traditional mail, mainly because with email, most of the cost falls on the recipient.
Niospace uses an ESP (email service provider) to gather information about the behavior of the recipients. The insights provided by consumer response to email marketing helps us understand and make use of consumer behavior. It’s hard to imagine a world without email. More than 4 billion people are expected to have at least one email address by 2023, making it one of the most common forms of communication on the planet. With such a large user base, it only makes sense that marketing teams try to capitalize on it by sending their messages directly to their intended audience’s inboxes.
Whether your email marketing strategy targets individuals or other businesses, one thing remains certain: People want to feel like their specific needs are being met. Consider your own email inbox for a moment. If you get an email that seems overly promotional or unrelated to you, you’re more likely to delete it or mark it as spam than read it. Niospace’s email marketing campaign, messages passes the simplest tests.