Some might describe Tumblr as an out of the ordinary, immature social platform. Others might say it’s highly creative, visual, and entertaining. Either way, there’s no arguing that it’s a popular one — one of the most popular social websites. Brands and businesses take note, it might be worth it for you to invest in Tumblr ads.

With a mix of short textual posts, images, memes, video, gif, and audio, this image-driven blogging platform can be an extremely useful platform for brands willing to dig beyond the platform’s quirky surface. Underneath all the humor, there’s much more solid content on a diverse range of topics, indicating the breadth of Tumblr’s user base.

Tumblr ads are created as Sponsored Posts, Sponsored Video Posts, or Sponsored Day. They are selectively shown to relevant audiences based on factors such as surrounding content users are viewing, information provided, apps used, search history, and friends’ recommendations. Ads on Tumblr serve across desktop, mobile, and tablet.

One thing Tumblr prides itself on is the fact that it uses native advertising. This means that the posts in a user’s feed look pretty much like a regular post. Depending on your point of view, this can be good or bad. There can be quite a bit of exposure for your posts. According to Tumblr, 60 percent of engagement with Sponsored Posts comes from non-followers who see the post in someone else’s feed.