A marketing concept is a strategy that companies and marketing agencies that work for companies, design and implement in order to satisfy customers needs, maximize profits, satisfy customer needs and beat the competitors or outperform them.

Niospace’s marketing concept represents the philosophy behind the company’s efforts to fulfill its customers’ needs thus creating benefits for both these two parties.

Our marketing Concept is preoccupied with the idea of satisfying the needs of the customer by means of the product as a solution to the customer’s problem (needs). It represents the major change in today’s company orientation that provides the foundation to achieve competitive advantage.

Every marketing strategy should start with production. Why? Well, we know that customers favor products that are of good quality and at the same time affordable. This means that the productions should be optimized accordingly. It should be optimized to fit the needs of the customers.

The product concept strategy carries the idea that consumers will favor products that are of good quality and performance and, for some industries, products that are innovative ( see the impact that the first Smartphone had on the market despite the fact that it wasn’t something people would think about needing). Under this concept, marketing strategies should always focus on product improvements as well, whether they are of quality or of technology.

This selling concept is based on the belief that people will not buy your products, or enough of your products unless you persuade them to do so. However, we know that in today’s marketing world, selling is not everything you can wish for as sales can be definitive or occurring. Occurring sales are what you need to aim at and not a one-time sale.

The marketing concept which is the concept of competition, the part where you need to build a strategy that puts your brand and your products ahead of your competitors and actually convinces the audience or the customers to make a purchase.

And finally the social marketing concept is the most modern, one of the latest concepts in marketing, and comes with a relatively new and progressive mindset. In short, is believed that the companies can give back to society through better products that increase welfare and make the world a better place.