We just built your awesome website? Great. But who cares if no one sees it? Niospace best SEO tricks and tweaks will help you rank well in Google, Bing, and other search engines and get your site seen.
There are many reasons to design a website. Maybe you sell an amazing product that you’re ready to sell online. Maybe you’ve written your magnum opus, a personal essay that will certainly win the Pulitzer once it’s uploaded to the internet. Maybe you just want to share your hobbies with the world. Unfortunately, none of that matters if no one visits your website.
If you want people to discover your website, search engine optimization (SEO) is imperative. SEO is a blanket term for the processes that webmasters use to boost their sites’ chances of ranking well in search engines, such as Bing and Google. Whether your site is running on a shared, VPS, or dedicated server, you should leverage SEO in order to enable your site appear on the first results page after someone keys a term into a search engine. Niospace’s SEO tips will guarantee superb results placement, thus helping search engines—and people, by extension—find your site.
Allow Niospace Build a Well-Designed Website For Your Brand
Sitemaps provides search engines with the information they need to swiftly crawl and index site pages, video, and audio. Most popular search engines have useful sitemap generators which Niospace leverages on to enable your site appear in Google News and such popular search results.
In addition, your website should encourage visitors to explore and share your content. Selling products? Your homepage should spotlight at least a few optimized product images (more on that later). Running a blog? Link to your latest posts and marquee essays. These actions appeal not only to visitors, but search engines, too. It shows them what you consider important.
We Focus Your Site on a Specific Topic
Search engines want to point people toward the most authoritative and correct results. So, Niospace focuses on your ideal topic, product or service that you wish to market, sell or provide to users, enabling your website’s content should reflect such. Want to sell laptops? Then computers and such will be your site’s focus. After all, it’s unlikely that your website is a massive multinational corporation or a large news organization that needs to be all things to all people.
We Pick Relevant Keywords to Enable Best SEO
A focused topic makes it simple to pick your site’s keywords. What are keywords? They’re the main words that lead people to your site. To properly use keywords, we take your website’s various elements—articles, images, videos, podcasts—and summarize them in SEO-friendly terms. Niospace SEO team will also embed keywords in your site’s URL, header tags, meta descriptions, and alt attributes.
We will optimize your keywords to match people’s searches. If your website sells hand-knitted scarves, then “scarf” and “knitting” would be your keywords. As you probably guessed, those same keywords will pull up other sites when someone performs a search. As a result, you should back up standard keywords with long-tail keywords, which are more specific searches.
Consistent Creation of Quality Content is Our Forte
Content quality factors into SEO, too. Most search engines prioritize websites with fresh, dynamic content. We focus on high-quality, original material related to your brand.
In we update your website consistently, whether through new articles, art, or products. Visitors want a reason to return to your site or share your content to Facebook, Twitter, Instagram, or other social media networks. Search engine spiders are eager to check out fresh content, too.
Our Team of Experts Create Attractive Page Titles and Headlines
A page title and headline are similar, but in reality distinct, ways to name the same website page. The former is a keyword-centric title designed to appease the search engine deities, while the latter is designed to please users who click through to the page.
We Optimize Your Entire Website Images
On the web, images are the way we color inside the lines; bright, clean images make a website inviting. Beyond that, images highlight the product or services that you want to sell, and break up large text blocks to keep readers engaged. Images are important, thus we spend time ensuring they are optimized.
We shrink your images down to a manageable size keeping them under a megabyte in size; even smaller if you have an image-heavy page. Resizing images to a maximum 1920 by 1080-pixel resolution and using the JPG or WEBP formats will help your pages quickly load. Search engines do not like slow-loading sites.
Make sure that your images have proper Alt attributes, too. Google, for example, can’t actually see the images that you upload to your site, but Alt attributes help the search giant categorize your photos. Alt attributes should be a description of the image, but not too long. Aim for around 125 characters, maximum.
Reducing Your Website’s Load Time is Imperative
According to Google’s market research, 53 percent of mobile audiences leave a site if it takes more than three seconds to load. Time is quite valuable, to tons of people. We deactivate any unused plugin on your Magento or WordPress website.
Information-Packed Meta Descriptions
A meta description, also known as a snippet, is a small paragraph within each of your page’s HTML code. Meta descriptions appear in search engine results beneath page titles, and explain a page’s purpose in a more in-depth fashion. It’s here that we write longer descriptions (approximately 1350 characters) that wouldn’t fit in page titles. You need not worry because we avoid keyword stuffing, as search engines frown on that thus we write your meta description in simple language.
We Also Apply SEO tactics to Your URL Addresses
Yes, we apply SEO tactics to URLs, too. Search engines consider the keywords in your site’s URL just as much as they consider the keywords on a page.
If your website wasn’t designed by Niospace and it uses dynamic URLs, addresses that rely on numbered pages. We will, replace them with static URLs. This technique enables descriptive URLs rather than dynamic ever changing URLs.