Niospace uses Microsoft advertising as a service that provides pay per click advertising on both the Bing and Yahoo! search engines to boost client publicity. As of June 2015, Bing Ads has 33% market share in the United States. Bing ads are as unique as any other ad service and “get the word out there”. As search marketing grew, Microsoft began developing its own system, MSN adCenter, for selling PPC advertisements directly to advertisers. As the system was phased in, MSN Search (now Bing) showed Yahoo! and adCenter advertising in its search results. Microsoft effort to create AdCenter emerged. In June 2006, the contract between Yahoo! and Microsoft had expired and Microsoft was displaying only ads from adCenter until 2010.
Similar to Google Ads, Microsoft Ads uses both the maximum amount an advertiser is willing to pay per click (PPC) on their ad and the advertisement’s click-through rate (CTR) to determine how frequently an advertisement is shown. This system encourages advertisers to write effective ads and to advertise only on searches which are relevant to their advertisement.
Microsoft Ads allows advertisers to target their ads by restricting their ads to a given set of demographics and by increasing their bids whenever the ad is seen by a user of a certain demographic. As of November 2006, no other PPC advertising system has a similar feature. Similarly, Microsoft Ads allows advertisers to run their ads on specific days of the week or certain times of day.
We Specialize in:
- Bing Business Account Creation
- Bing Ads Management (Search ads, Display ads, Shopping ads, Remarketing)
- Real-time Ad Optimization
- Data Analysis